nyra (pronounced n-eye-rah) is a new holistic gym situated in Rockhampton, Australia, founded by Jenny and Myra.
nyra takes a whole-body approach to addressing fitness needs, emphasizing the integration of mind and body for overall wellness.
Inspired by the concept of two elements coming together to form a stronger whole, I derived the name nyra by combining the last two letters of each founder’s first name.
For the branding I focused on reflecting their holistic approach, with minimalism, earthiness and connection as the visual drivers.

Brand Strategy

Mobile

Poster

Signage

Tone of Voice